What Sơn is building: four bets
The current portfolio of a company of one — and how an idea earns its way up to a company.
Sơn runs his work as a small holding company — a handful of bets at once, each kept deliberately small. Four are live on the bench right now, at different rungs.
The four
Perfeat — a private food diary. Every meal gets a rating and a page. It’s the active bet, and the one closest to real users.
Paddock — a glanceable Formula 1 companion: live timing and standings as native widgets, for fans who want the session on their home screen instead of buried in an app.
AI Engineering — the throughline turning what he learns building solo into something that can stand on its own: services and tools, learning compounded into a business.
Company OS — the holding’s own operating system. The least visible bet and maybe the most important: the systems, tools, and agents that let one person run several companies at all. (This journal is part of it — see the next entry.)
How a bet earns its place
Nothing starts as a company. The ladder is strict: an idea has to prove itself enough to become a project, and a project has to earn its way up to a company. Most ideas never make the climb, and that’s the point — the constraint picks winners faster than conviction would.
Keeping each bet small isn’t a lack of ambition. It’s the only way running several at once stays survivable for one person.